Corporate homepage for the Club Management Association of America St. Louis District Chapter. Redesigned to achieve greater outreach to prospective members.
DESIGN MEETING
Although bound in many ways to the overall brand guidelines of the CMAA, the St. Louis District Chapter wanted to stand out as much as possible. The association was very receptive to a more modern layout with new accent colors to add as much personality as possible.
BRANDING & STRATEGY
We agreed on a modern layout, incorporating some imagery and visual accents highlighting the personality and history of St. Louis. The combination of serif and sans-serif typefaces would help to bridge the gap between the branding of the CMAA and the common style of it's cinstituent clubs.
FINAL DESIGN
The result was bold and image-heavy design, incorporating a mosaic layout with gold and beige accents to complimenty the dark blue brand color.
