Tam O Shanter came to us long overdue for a website redesign, and excited to see what we could come up with. The club was looking to more forward from their previous branding and get a fresh start, carryig over only their logo to their new site.
BRANDING & STRATEGY
Given the club's somewhat playfull and tongue-in-cheek branding, my proposal was to take inspiration from classic golf attire, referencing their history, as well as the distinctive Scottish hat within their logo.
Rathern that taking inspirartion from other golf/country club websites, I decided to explore some clothing brands such as Brooks Brothers and Banana republic, to get some ideas on how to effectively present traditional elements in a modern and exciting way.
FINAL DESIGN
The result combined a modern layout with the visual aesthetic of early 20th century golf attire, with plaid, corduroy, and stately shades of green and gold. Rather than putting the crest-style logo of the club within a modern design, we built a design around the logo.
