The reserve is a luxury golf/living community in the Cochella Valley, CA. The goal of this redesign was to take the branding and web presence of the club to a new level, with an all-new layout and interactivity.
DESIGN MEETING
The club was interested in rethinking the overall look and feel of their website, moving toward something more exciting and visually striking with a more varied layout. Scroling effects and animations were inspired by sites like Fiyavalhu Maldives and Villa Marina Capri.
BRANDING & STRATEGY
With an established set of typefaces and colors, we were off to a great start for the new website. To better marry the branding seen on the clubs' print colateral, I expanded the branding elements to include some organic, sandstone patterns, reflecting the aesthetic of their desert surrounding as well as some minimalistic line accents.
FINAL DESIGN
My involvement as both the designer and front-end developer allowed for a smooth execution of the design into the live website. It was an absolute pleasure to be able to see this project through from concept to launch and the club was very happy with the result.
